Design involves processes and people who create for the end user rather than for beauty alone. Form follows function, as we say.
Certainly the quality of 'beauty' influences why and how we choose to utilize or select one product over another, and visual aesthetics are vastly important in both the 2-D and 3-D design worlds, but 'beauty' is not the end in itself, as is defined in art-making. It is interaction between the user and the product that is of prime concern, and a never-ending process of re-evaluation, market survey, process improvement and invention energizes the design field.
"Human factors" and "ergonomics" describe the way the industrial design process looks at how something works and how it can work better. "Readability" and "visual impact" describe the way designers in the print and advertising fields measure the success of their work. These analytic models are not always perfect, but they provide the design process with data in a way that is not intrinsic to the "art" process.
To understand the immensity of this huge design field, let's jump into an exercise seeing what we typically come into contact with that requires "design" during an average day:
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